Job Title: Communications Manager (Volunteer Position)

Department: Marketing and Communications

Reports To: Chief Operating Officer

Hours: Minimum 0.2 (FTE) one day per week, 6 -12 months

Location: Work from Home

About Books n Boots

Books n Boots Inc. (BnB) was founded in 2015 to address the increasing need for books in First Nations rural and remote communities and schools. We recognized that providing access to books is crucial in narrowing the literacy gap for First Nations children. National studies indicate that children who are supported by their parents in reading and who are read to at home not only begin learning earlier but also develop a deeper understanding of literature.

We began our journey by advocating for pre-loved books in the community and reaching out to private donors. In addition to books, we also strive to collect and distribute sports footwear to these same rural and remote areas. Our approach focuses on collaborating with existing educational and sporting organizations to enhance the support they already provide, ensuring we complement rather than duplicate their efforts.

Our Board is comprised of both Indigenous and non-Indigenous directors, guided by the insights and leadership of First Nations people.

Job Summary:

The Communications Manager (CM) oversees and manages all media-related activities within the organisation. This includes developing and implementing media strategies, managing media relations, overseeing content creation, and ensuring that all media initiatives align with the company's brand and business objectives. The CM will work closely with other executive team members to ensure cohesive and effective communication strategies across all platforms.

Key Responsibilities:

Media Strategy Development:

Develop and implement comprehensive media strategies that align with the company's goals and objectives.

Identify key media opportunities and trends to enhance the company's visibility and reputation.

Media Relations:

Establish strong relationships with media outlets, journalists, and influencers.

Serve as the primary spokesperson for the company in media interactions.

Handle media inquiries and manage crisis communication.

Content Creation and Management:

Oversee high-quality content creation for various media platforms, including print, digital, and social media.

Ensure consistency in brand messaging and tone across all media channels.

Collaborate with the marketing team to produce engaging and impactful content.

Campaign Management:

Plan, execute, and evaluate media campaigns to promote the company's products, services, and initiatives.

Monitor and analyse campaign performance, making data-driven adjustments as needed.

Team Leadership:

Lead and mentor the media team, fostering a collaborative and innovative work environment.

Provide training and development opportunities to enhance team members' skills and expertise.

Budget Management:

Develop and manage the media budget, ensuring cost-effective allocation of resources.

Negotiate contracts with media vendors and partners.

Analytics and Reporting:

Track and report on key media metrics and performance indicators.

Provide regular updates to the executive team on media activities and outcomes.

Compliance and Ethics:

Ensure all media activities comply with industry regulations and ethical standards.

Qualifications/Experience:

Bachelor’s degree in Communications, Journalism, Marketing, or working towards

Strong understanding of the media landscape, including digital, print, and broadcast media.

Demonstrated ability to develop and implement effective media strategies.

Proficiency in media analytics and reporting tools.

Leadership and team management experience.

High level of creativity and attention to detail.

This position offers an exciting opportunity to shape and drive the media presence of Books n Boots, contributing to its overall growth and success. If you are a dynamic media professional with a passion for storytelling and brand communication, we encourage you to apply.

Please submit your expression of interest to tara@booksnboots.org.au